// 03 — AUTOOPS

AutoOps

Your Shopify store shouldn't need a team of five to run smoothly. Let the automations do it.

// THE PROBLEMWhat's actually broken

DTC brands on Shopify hit a growth ceiling when operations can't scale with the catalog. Writing product descriptions for 500 SKUs takes weeks. Inventory reorder decisions happen on gut feel. Customer reviews pile up unanswered. Returns get processed manually. And the owner's "analytics" is a Shopify dashboard that doesn't talk to Meta, Google, or email.

// WHAT I BUILDDeliverables

  • Product description pipeline — vision + LLM system that generates SEO-optimized descriptions from product images + spec sheets; batch processing handles 100+ SKUs in a single run
  • Inventory reorder automation — pulls Shopify inventory + supplier lead times + historical velocity; triggers reorder alerts or direct POs when stock hits the calculated reorder point
  • Review monitoring + response — monitors Shopify, Google, Trustpilot; classifies sentiment; queues AI-drafted responses for one-click approval
  • Returns processing workflow — auto-routes return requests by reason, order value, customer history
  • Multi-channel analytics dashboard — custom React dashboard pulling from Shopify + Meta Ads + Google Ads + email; unified attribution, ROAS, CAC, LTV, inventory health, AI weekly summary
  • 60-day retainer included
  • Scope: one Shopify store, up to 1,000 SKUs for description generation, up to 3 ad platforms.

// TIMELINESeven weeks + a 60-day retainer

Week 1Discovery + API access
Weeks 2–3Description pipeline + inventory automation
Weeks 4–5Reviews + returns + dashboard
Week 6Testing + optimization
Week 7Go-live + team training

Total: 7 weeks + 60-day retainer.

Vision models for image-to-description. Direct Shopify Admin API integration, not Zapier. Multi-channel attribution dashboard pulls from the Meta Marketing API, Google Ads API, and your email platform — same architecture an in-house data team would build.

// FITWho this is for

A good fit if…

  • Shopify brands doing $500K–$5M annual revenue
  • Catalog of 100+ SKUs with regular new product launches
  • Team size 2–8 where everyone does everything

Probably not for you if…

  • You're under $250K annual revenue, or you have fewer than 50 SKUs. The leverage isn't there yet.

// OBJECTIONSQuestions I get asked

“We already use Klaviyo / Gorgias.”
AutoOps doesn't replace your existing tools — it connects them. Klaviyo handles email; AutoOps tells Klaviyo which customers to flag based on order behavior. Gorgias handles support; AutoOps routes review and return volume so your Gorgias agents aren't doing triage.
“We can write product descriptions with ChatGPT ourselves.”
You can, for one product at a time. AutoOps runs 500 descriptions overnight in a batch, calibrated to your brand voice, with SEO keyword targeting baked in.
“Our business is too unique — automations never account for our edge cases.”
That's why the 60-day retainer is built in. The first two months after launch are specifically for catching edge cases. Every exception gets handled and the automation gets updated.