// 04 — INTELLIDASH

IntelliDash

All your business data in one place, with an AI that explains what it means.

// THE PROBLEMWhat's actually broken

Most SMB and mid-market operators are flying blind. Revenue data is in QuickBooks. Leads are in the CRM. Marketing data is split across Meta and Google. Inventory is in a spreadsheet someone updates every Friday. The only dashboard is a screenshot in a weekly email from a junior employee who's guessing at the numbers. Tableau and Power BI exist but cost six figures, require a data analyst, and still don't connect to the weird custom systems most operators actually run.

// WHAT I BUILDDeliverables

  • Custom React web app — deployed to your domain (e.g. analytics.yourbusiness.com), password-protected, mobile-responsive
  • Data integrations — up to 5 data sources via API or database query (CRM, accounting, Shopify, Google Ads, Meta Ads, custom DB, etc.)
  • KPI dashboard — designed around your 10–15 most important metrics; interactive charts, date range filters, comparison periods
  • Anomaly alerting — email/SMS when a key metric crosses a defined threshold (revenue drops 15% WoW, leads spike 40%, inventory hits reorder point)
  • AI insight engine — weekly auto-generated narrative summary; plain-English explanation of what moved and why
  • 90-day support

// TIMELINEEight weeks to a live dashboard

Week 1Discovery + KPI definition
Weeks 2–3Data pipeline + integrations
Weeks 4–5Dashboard UI + anomaly alerts
Week 6AI insight engine + email delivery
Week 7Testing
Week 8Go-live

Total: 8 weeks.

A real React application — not an embedded Looker iframe. Direct API connections to your data sources, with the queries and joins handled server-side. The AI summary is grounded in your actual metric movements, not generic platitudes.

// FITWho this is for

A good fit if…

  • Real estate investment firms tracking multi-property performance
  • E-commerce operators managing multi-channel attribution
  • Multi-location service businesses needing unified ops visibility
  • Agency owners managing multiple client accounts
  • Revenue $2M–$20M

Probably not for you if…

  • You don't actually use the data you'd surface — a beautiful dashboard nobody opens is worse than no dashboard.

// OBJECTIONSQuestions I get asked

“Why not Power BI or Tableau?”
You could — if you also want to hire a data analyst, pay $150/user/month, and wait 6 months. IntelliDash is built specifically for your business, connects to systems Power BI doesn't have connectors for, and costs a fraction. It's yours — no license renewal, no vendor lock-in.
“We already have reporting from our individual tools.”
Exactly the problem — 6 reports from 6 tools, none of them talk to each other. IntelliDash shows all of it in one place with an AI layer that tells you which system is the culprit when revenue dips.
“Our data is messy — I don't think we could even build this.”
Messy data is the norm. Week 1 audits your sources. If there's a quality problem that needs to be fixed first, we'll tell you upfront and scope for it.