// 01 — PROPERTYPULSE
PropertyPulse
Your entire real estate operation on autopilot — leads, listings, and performance, all in one system.
// THE PROBLEMWhat's actually broken
Real estate brokerages bleed money through manual follow-up. Leads come in from Zillow, Realtor.com, or paid ads and sit in the CRM untouched for 12 hours while agents are on showings. Meanwhile listing content gets written from scratch every time, agent performance reporting is pulled from a spreadsheet nobody updates, and nobody actually knows which lead source is converting.
// WHAT I BUILDDeliverables
- AI lead responder — SMS + email response sequences triggered on new lead entry; personalized by listing address, lead source, and agent territory
- CRM automation build — full workflow automation in Pipedrive, HubSpot, Follow Up Boss, or kvCORE (lead assignment, stage progression, task triggers, pipeline health rules)
- Listing content pipeline — auto-generates property description drafts from MLS data + uploaded photos; vision/OCR extracts data from PDFs and disclosures
- Custom React performance dashboard — deployed to your subdomain; lead volume by source, agent response times, conversion rates, pipeline by stage, AI-generated weekly summary
- 60-day post-launch support
// TIMELINEEight weeks, demos every week
Weeks 1–2Discovery + CRM audit
Weeks 3–4CRM automation + AI responder
Weeks 5–6Dashboard + listing pipeline
Week 7Testing + agent training
Week 8Go-live + handoff
Total: 8 weeks.
Direct API integrations with your CRM. Vision models running against MLS PDFs. React dashboard with real-time webhook updates. When the system errors at 2am, there's a logged exception with a real stack trace — not a Zapier 'something went wrong' email.
// FITWho this is for
A good fit if…
- Real estate brokerage with 10–50 agents in a single metro
- Property management firm with 100–500 units
- Currently using Pipedrive, HubSpot, Follow Up Boss, kvCORE, or Salesforce
- $500K–$5M GCI annually
- Pain: manual lead follow-up, no visibility into agent performance, listing content takes too long
Probably not for you if…
- You have fewer than 5 active agents, or you're not currently running a CRM at all. PropertyPulse layers on top of an existing CRM — it doesn't replace one.
// OBJECTIONSQuestions I get asked
- “We already use Follow Up Boss / HubSpot — why do we need this?”
- Those tools are the pipes; PropertyPulse is the water flowing through them. Most brokerages have great CRM licenses and terrible CRM usage. We configure the automation, build the AI layer on top, and give you a dashboard that actually shows what's happening. The CRM alone doesn't follow up with leads at 2am. This does.
- “Our agents won't adopt new technology.”
- That's exactly why we don't ask agents to do anything new. Leads get an instant response before the agent even sees the notification. The dashboard is for the broker, not the agents. Agent behavior doesn't need to change.
- “This is too expensive — I can get a chatbot for $99/month.”
- A chatbot sends the same response to every lead. PropertyPulse knows the lead came from a specific Zillow listing, assigns the right agent, sends a personalized first message referencing that property, logs the interaction in your CRM, and flags if no response happens in 4 hours. The $99 tool costs you a $15K deal when a lead goes cold.